/* The Appeal Playbook — design system
   Deep navy #0A1F44 + gold #C9A227. Premium, trustworthy, generous whitespace. */

:root {
  --navy: #0A1F44;
  --navy-deep: #071430;
  --navy-soft: #132c5c;
  --gold: #C9A227;
  --gold-light: #E3C565;
  --gold-pale: #F7EFD8;
  --cream: #FAF8F3;
  --paper: #FFFFFF;
  --ink: #17203a;
  --muted: #5b6480;
  --line: #e6e2d6;
  --serif: Georgia, "Times New Roman", Times, serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --radius: 14px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; }

a { color: var(--navy); }

::selection { background: var(--gold-pale); }

.wrap { max-width: 1120px; margin: 0 auto; padding: 0 24px; }
.wrap-narrow { max-width: 780px; margin: 0 auto; padding: 0 24px; }

/* ---------- Header ---------- */

.site-header { background: var(--navy); }

.top-rule { height: 4px; background: linear-gradient(90deg, #8a6d1a, var(--gold) 30%, var(--gold-light) 50%, var(--gold) 70%, #8a6d1a); }

.header-inner {
  max-width: 1240px; margin: 0 auto; padding: 14px 24px;
  display: flex; align-items: center; justify-content: space-between; gap: 18px; flex-wrap: wrap;
}

.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; }

.brand-badge {
  width: 46px; height: 46px; border-radius: 12px;
  background: linear-gradient(135deg, var(--gold-light), var(--gold) 60%, #9a7c1e);
  color: var(--navy); font-family: var(--serif); font-weight: 700; font-size: 20px;
  display: flex; align-items: center; justify-content: center; letter-spacing: 1px;
  box-shadow: 0 2px 10px rgba(201,162,39,.35);
}

.brand-wordmark { font-family: var(--serif); font-size: 22px; color: #fff; letter-spacing: .2px; }
.brand-wordmark em { font-style: italic; color: var(--gold-light); }

.site-nav { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; }

.nav-pill {
  color: #dbe2f5; text-decoration: none; font-size: 14.5px; font-weight: 600;
  padding: 9px 16px; border-radius: 999px; border: 1px solid rgba(255,255,255,.16);
  transition: background .18s, color .18s, border-color .18s; white-space: nowrap;
}
.nav-pill:hover { background: rgba(255,255,255,.1); color: #fff; border-color: rgba(255,255,255,.35); }
.nav-pill.active { background: rgba(201,162,39,.18); border-color: var(--gold); color: var(--gold-light); }

.nav-cta {
  text-decoration: none; font-weight: 700; font-size: 14.5px; white-space: nowrap;
  background: linear-gradient(135deg, var(--gold-light), var(--gold));
  color: var(--navy); padding: 10px 20px; border-radius: 999px;
  box-shadow: 0 3px 14px rgba(201,162,39,.4);
  transition: transform .15s, box-shadow .15s;
}
.nav-cta:hover { transform: translateY(-1px); box-shadow: 0 5px 18px rgba(201,162,39,.5); }

/* ---------- Buttons & links ---------- */

.btn {
  display: inline-block; text-decoration: none; font-weight: 700; font-size: 16.5px;
  padding: 15px 32px; border-radius: 999px; transition: transform .15s, box-shadow .15s;
}
.btn-gold { background: linear-gradient(135deg, var(--gold-light), var(--gold)); color: var(--navy); box-shadow: 0 4px 18px rgba(201,162,39,.35); }
.btn-gold:hover { transform: translateY(-2px); box-shadow: 0 8px 24px rgba(201,162,39,.45); }
.btn-outline { border: 2px solid var(--navy); color: var(--navy); }
.btn-outline:hover { background: var(--navy); color: #fff; }
.btn-outline-light { border: 2px solid rgba(255,255,255,.55); color: #fff; }
.btn-outline-light:hover { background: rgba(255,255,255,.12); }

.eyebrow {
  display: inline-block; font-size: 13px; font-weight: 800; letter-spacing: 2.5px;
  text-transform: uppercase; color: var(--gold); margin-bottom: 18px;
}
.eyebrow.on-dark { color: var(--gold-light); }

h1, h2, h3 { font-family: var(--serif); color: var(--navy); line-height: 1.2; font-weight: 700; }
h1 { font-size: clamp(38px, 5.4vw, 60px); letter-spacing: -.5px; }
h2 { font-size: clamp(28px, 3.6vw, 40px); margin-bottom: 16px; letter-spacing: -.3px; }
h3 { font-size: 21px; margin-bottom: 8px; }

.lede { font-size: 20px; color: var(--muted); max-width: 640px; }

.section { padding: 84px 0; }
.section-tight { padding: 60px 0; }

.center { text-align: center; }
.center .lede { margin: 0 auto; }

/* ---------- Hero ---------- */

.hero {
  background: radial-gradient(1200px 600px at 80% -10%, var(--navy-soft) 0%, var(--navy) 55%, var(--navy-deep) 100%);
  color: #fff; padding: 96px 0 110px; position: relative; overflow: hidden;
}
.hero::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px;
  background: linear-gradient(90deg, transparent, var(--gold), transparent);
}
.hero h1 { color: #fff; max-width: 720px; margin-bottom: 22px; }
.hero h1 .gold { color: var(--gold-light); font-style: italic; }
.hero .lede { color: #c6cfe8; margin-bottom: 36px; max-width: 620px; }

.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 44px; }

.hero-trust { display: flex; gap: 26px; flex-wrap: wrap; }
.hero-trust span { display: flex; align-items: center; gap: 8px; font-size: 14.5px; color: #aeb9d8; font-weight: 600; }
.hero-trust .tick { color: var(--gold-light); font-weight: 800; }

/* ---------- Stats band ---------- */

.stats-band { background: var(--navy-deep); color: #fff; padding: 64px 0; border-top: 1px solid rgba(201,162,39,.25); }
.stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; }
.stat { text-align: center; padding: 0 12px; }
.stat + .stat { border-left: 1px solid rgba(201,162,39,.25); }
.stat-number { font-family: var(--serif); font-size: clamp(44px, 4.5vw, 58px); color: var(--gold-light); font-weight: 700; line-height: 1.1; }
.stat-label { font-size: 16.5px; color: #e6eaf7; margin: 10px 0 8px; font-weight: 600; }
.stat-source { font-size: 13px; color: #8f9bc0; font-style: italic; }
.stats-note { text-align: center; margin-top: 34px; font-size: 14px; color: #8f9bc0; }

/* ---------- Steps ---------- */

.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 48px; }
.step {
  background: var(--cream); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 38px 32px; position: relative;
}
.step-number {
  width: 52px; height: 52px; border-radius: 50%;
  background: var(--navy); color: var(--gold-light); font-family: var(--serif);
  font-size: 24px; font-weight: 700; display: flex; align-items: center; justify-content: center;
  margin-bottom: 20px;
}
.step p { color: var(--muted); font-size: 16px; }

/* ---------- Article cards ---------- */

.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
.card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 30px 28px; text-decoration: none; display: flex; flex-direction: column;
  transition: transform .16s, box-shadow .16s, border-color .16s;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 14px 32px rgba(10,31,68,.12); border-color: var(--gold); }
.card-kicker { font-size: 12.5px; font-weight: 800; letter-spacing: 1.8px; text-transform: uppercase; color: var(--gold); margin-bottom: 12px; }
.card h3 { margin-bottom: 10px; }
.card p { color: var(--muted); font-size: 15.5px; flex: 1; }
.card-link { margin-top: 16px; font-weight: 700; color: var(--navy); font-size: 15.5px; }
.card:hover .card-link { color: #9a7c1e; }

/* ---------- Honesty / done-for-you block ---------- */

.honesty {
  background: var(--navy); color: #fff; border-radius: 20px; padding: 60px 56px;
  display: grid; grid-template-columns: 1.4fr 1fr; gap: 48px; align-items: center;
  border: 1px solid rgba(201,162,39,.3);
}
.honesty h2 { color: #fff; }
.honesty p { color: #c6cfe8; margin-bottom: 16px; }
.honesty .aside {
  background: rgba(201,162,39,.1); border: 1px solid rgba(201,162,39,.4);
  border-radius: var(--radius); padding: 28px;
}
.honesty .aside h3 { color: var(--gold-light); font-size: 19px; margin-bottom: 10px; }
.honesty .aside p { font-size: 15px; color: #dbe2f5; margin-bottom: 0; }

/* ---------- Founder strip ---------- */

.founder-strip {
  background: var(--cream); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
}
.founder-inner { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.founder-badge {
  width: 76px; height: 76px; border-radius: 18px; flex-shrink: 0;
  background: linear-gradient(135deg, var(--gold-light), var(--gold) 60%, #9a7c1e);
  color: var(--navy); font-family: var(--serif); font-weight: 700; font-size: 30px;
  display: flex; align-items: center; justify-content: center;
}
.founder-inner p { flex: 1; min-width: 260px; color: var(--muted); font-size: 17px; }
.founder-inner p strong { color: var(--navy); }

/* ---------- Footer ---------- */

.site-footer { background: var(--navy-deep); color: #aeb9d8; }
.footer-inner {
  max-width: 1120px; margin: 0 auto; padding: 64px 24px 40px;
  display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px;
}
.footer-brand p { font-size: 15px; margin-top: 14px; max-width: 300px; }
.footer-col h4 { color: #fff; font-size: 14px; letter-spacing: 1.5px; text-transform: uppercase; margin-bottom: 16px; font-weight: 700; }
.footer-col a { display: block; color: #aeb9d8; text-decoration: none; font-size: 15px; margin-bottom: 10px; }
.footer-col a:hover { color: var(--gold-light); }
.footer-legal {
  max-width: 1120px; margin: 0 auto; padding: 24px; border-top: 1px solid rgba(255,255,255,.1);
  font-size: 13px; color: #77819f; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap;
}

/* ---------- Playbook page ---------- */

.page-hero { background: radial-gradient(1000px 500px at 80% -10%, var(--navy-soft) 0%, var(--navy) 60%, var(--navy-deep) 100%); color: #fff; padding: 80px 0; }
.page-hero h1 { color: #fff; margin-bottom: 18px; }
.page-hero .lede { color: #c6cfe8; }

.price-row { display: flex; align-items: center; gap: 18px; margin: 30px 0; flex-wrap: wrap; }
.price { font-family: var(--serif); font-size: 52px; color: var(--gold-light); font-weight: 700; }
.price-note { color: #aeb9d8; font-size: 15px; max-width: 260px; }

.product-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; margin-top: 20px; }

.mockup {
  background: var(--cream); border: 1px solid var(--line); border-radius: 20px;
  padding: 56px 40px; text-align: center; position: sticky; top: 110px;
}
.mockup-cover {
  background: linear-gradient(150deg, var(--navy) 0%, var(--navy-deep) 100%);
  border-radius: 10px; padding: 56px 36px; color: #fff; max-width: 340px; margin: 0 auto;
  border-top: 4px solid var(--gold); box-shadow: 0 20px 44px rgba(10,31,68,.25); text-align: left;
}
.mockup-cover .cover-kicker { font-size: 12px; letter-spacing: 2.5px; text-transform: uppercase; color: var(--gold-light); font-weight: 800; margin-bottom: 14px; }
.mockup-cover h3 { color: #fff; font-size: 28px; margin-bottom: 12px; }
.mockup-cover p { color: #aeb9d8; font-size: 14.5px; }

.module-list { list-style: none; margin-top: 8px; }
.module-list li { padding: 26px 0; border-bottom: 1px solid var(--line); display: flex; gap: 18px; }
.module-list li:last-child { border-bottom: none; }
.module-num {
  flex-shrink: 0; width: 44px; height: 44px; border-radius: 12px;
  background: var(--gold-pale); color: #9a7c1e; font-family: var(--serif); font-weight: 700;
  display: flex; align-items: center; justify-content: center; font-size: 18px;
}
.module-list h3 { font-size: 19px; margin-bottom: 6px; }
.module-list p { color: var(--muted); font-size: 15.5px; }

.checklist { list-style: none; margin: 24px 0; }
.checklist li { padding: 10px 0 10px 34px; position: relative; font-size: 16.5px; }
.checklist li::before { content: "✓"; position: absolute; left: 0; color: #9a7c1e; font-weight: 800; font-size: 19px; }

.faq { margin-top: 24px; }
.faq-item { border: 1px solid var(--line); border-radius: var(--radius); margin-bottom: 14px; background: var(--paper); }
.faq-item summary { padding: 20px 24px; font-weight: 700; font-size: 17px; cursor: pointer; color: var(--navy); list-style: none; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; float: right; color: var(--gold); font-size: 22px; font-weight: 700; }
.faq-item[open] summary::after { content: "–"; }
.faq-item .faq-body { padding: 0 24px 22px; color: var(--muted); font-size: 16px; }

.cta-band {
  background: radial-gradient(900px 400px at 50% -20%, var(--navy-soft), var(--navy) 70%);
  border-radius: 20px; padding: 64px 48px; text-align: center; color: #fff;
  border: 1px solid rgba(201,162,39,.3);
}
.cta-band h2 { color: #fff; margin-bottom: 12px; }
.cta-band p { color: #c6cfe8; margin-bottom: 28px; max-width: 560px; margin-left: auto; margin-right: auto; }

/* ---------- Freebie page ---------- */

.freebie-hero { background: var(--cream); padding: 80px 0; border-bottom: 1px solid var(--line); }
.download-card {
  background: var(--paper); border: 2px solid var(--gold); border-radius: 20px;
  padding: 48px; text-align: center; box-shadow: 0 16px 40px rgba(201,162,39,.14);
  max-width: 640px; margin: 48px auto 0;
}
.download-card .file-icon { font-size: 52px; margin-bottom: 12px; }
.download-card h3 { font-size: 24px; margin-bottom: 10px; }
.download-card p { color: var(--muted); margin-bottom: 24px; }

.sign-teaser { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 48px; }
.sign { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; }
.sign h3 { font-size: 18px; margin-bottom: 8px; }
.sign p { color: var(--muted); font-size: 15px; }

/* ---------- About page ---------- */

.about-hero { background: var(--cream); padding: 80px 0 64px; border-bottom: 1px solid var(--line); }
.prose p { margin-bottom: 20px; font-size: 18px; color: #2a3350; }
.prose h2 { margin: 48px 0 18px; }
.prose ul { margin: 0 0 20px 22px; }
.prose li { margin-bottom: 10px; font-size: 17.5px; }
.pull-quote {
  border-left: 4px solid var(--gold); padding: 8px 0 8px 28px; margin: 36px 0;
  font-family: var(--serif); font-size: 24px; font-style: italic; color: var(--navy);
}

/* ---------- Responsive ---------- */

@media (max-width: 900px) {
  .stats-grid { grid-template-columns: 1fr; gap: 32px; }
  .stat + .stat { border-left: none; border-top: 1px solid rgba(201,162,39,.25); padding-top: 32px; }
  .steps, .cards { grid-template-columns: 1fr; }
  .honesty { grid-template-columns: 1fr; padding: 44px 32px; gap: 32px; }
  .product-layout { grid-template-columns: 1fr; }
  .mockup { position: static; }
  .footer-inner { grid-template-columns: 1fr 1fr; }
  .sign-teaser { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .section { padding: 60px 0; }
  .header-inner { padding: 12px 16px; }
  .site-nav { width: 100%; }
  .nav-pill { font-size: 13px; padding: 8px 13px; }
  .nav-cta { font-size: 13px; padding: 9px 16px; }
  .hero { padding: 64px 0 80px; }
  .hero-ctas .btn { width: 100%; text-align: center; }
  .footer-inner { grid-template-columns: 1fr; gap: 32px; }
  .download-card { padding: 36px 24px; }
  .cta-band { padding: 48px 28px; }
}